Contents 2 . . . . . . . . . . . . . . . . . .Magazine Profile 3 . . . . .Distribution & Circulation Analysis 4 . . . . . . . . . . . . . .Advertising Rate Card 6 . . .Advertising Formats & Printing Specs 7 . . . . . . . . . . . . . . .Digital Print Materials 8 . . .Magazine StructureRegular Topics 9 . . .Annual Publications & Special Issues 10 . . . . . . . . . . . . . . . .Editorial Calendar 15 . . . . . . . . . . . . . . . .DeviceMed eNews 16 . . . .Digital Media Advertising Packages 12 . . . . . . . . . . . . . . . .Online Advertising 14 . . . . . . . . . . . . . . . .DeviceMed Online NEW! Design Relaunch Electronic Components Buyers Guide 2010 17 . . . . . . . .Special Marketing Programs 19 . . . . . . . .General Terms & Conditions 20 . . . . . . . . . . . . . .Contact Information Media Data 2010 www.devicemed.de
Magazine Profile Publisher Content Analysis 1 Magazine Profile: DeviceMed is the pioneering Germanlanguage trade magazine aimed at manufacturers of medical technology products. It provides coverage of OEM components, semifinished parts and assemblies, materials, software, and machines and systems for contract manufacturing. Its comprehensive industry coverage is enhanced with reports on regulatory standards for the manufacture of medical technology appliances and capital goods. DeviceMed is widely read by decisionmakers in development, design, procurement, production, quality assurance and executive management within the medical technology industry throughout Germany, Austria and Switzerland. 9 Editor: 10 Advertising: 11 Printed at: 12 Subscriptions: 13 ISSNNo.: 1 Dipl.Ing. (FH) Peter Reinhardt, Editorinchief +49 (0)6122 955933, p.reinhardt@sellersmedia.com Joseph Heeg, Advertising Sales +49 (0)6122 955923, jheeg@sellersmedia.com 1yearprice incl. VAT & postal charges: Germany / Abroad: . . . . . . . 100 / 160 Single copy: . . . . . . . . . . . . . 11 (inkl. MwSt.) 18609414 2008 = 10 issues DIN A4 758 pages = 100 % 531 pages = 69 % 227 pages = 31 % 5 inserts Greiserdruck GmbH & Co. KG, Karlsruher Str. 22 76437 Rastatt, Tel.: +49 (0)72221050 2 3 4 5 6 7 8 Frequency: Volume/Year: 10 x per year Web Address (URL): Memberships: Publisher: Volume 6, 2010 www.devicemed.de 14 Page Volume Analysis: Magazine Format:: Total Page Volume: Editorial Pages: Advertising Pages: Inserts: Official Publication of: Publishing Company: Address: Telephone: Fax: Internet: EMail: Douglas Sellers SellersMedia OttovonGuerickeRing 3A 65205 Wiesbaden, Germany +49 (6122) 95590 +49 (6122) 51090 www.devicemed.de info@devicemed.de 15 Editorial Content Analysis: . . . . . . . . . . . . . . . . . . .2008 = 531 pages Production Equipment/Processes . . . . . . . . . . . . 114 pages = 21.5 % Management/Software/Services . . . . . . . . . . . . . 75 pages = 14.1 % OEM Components . . . . . . . . . . . . . . . . . . . . . . . . 71 pages = 13.3 % Trade Show Pre/Reviews . . . . . . . . . . . . . . . . . . 65 pages = 12.3 % Company and Association News . . . . . . . . . . . . . 56 pages = 10.5 % Title Page, Editorial, Contents, Imprint, Company Index . . . . . . . . . . . . . . . . . . . . . . . . . . 55 pages = 10.4 % Contract Manufacturing . . . . . . . . . . . . . . . . . . . . 53 pages = 10.0 % Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 pages = 4.7 % Regional Focus . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 pages = 3,1 % Total 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 531 pages = 100 % 2 DeviceMed I Media Data 2010
Distribution and Circulation Analysis 14 Cirulation Audit: 15 Cirulation Analysis: Copies per issue on average for the period July 1, 2008 until June 30, 2009 Print run: Actual distributed copies (tvA): Sold copies: Distributed copies (free of charge): 10,621 10,621 492 0 11,113 Outside Germany: 1,839 2 Office copies, archives and sample copies: 16 Geographical Circulation Analysis: Region Germany Percentage of actual distributed copies in % in figures 17.92 % 82.58 % 1,839 8,782 Actual distributed copies (tvA) Outside Germany 100 % 10,621 DeviceMed I Media Data 2010 3
Advertising Rate Card No. 6, effective January 1, 2010 (All rates contain 15% agency commission and do not include VAT) 1 2 Print Run: Actual Distributed Copies (tvA): Magazine Format: 11,113 10,621 5 Publishing Company: Address: Telephone: Fax: Internet: EMail: SellersMedia OttovonGuerickeRing 3A 65205 Wiesbaden, Germany +49 (0)6122 95590 +49 (0)6122 51090 www.devicemed.de sales@devicemed.de Joseph Heeg Tel. +49 (0)6122 955923 jheeg@sellersmedia.com P DIN A4 Trim size Type Area: 3 4 Printing and Binding, Printing Materials: Close Dates: Frequency: Publication Date: Advertising Close Date: Editorial Close Date: Ad Material Close Date: Ad Rates per Insertion and Formats: B/W Rates 210 mm wide x 297 mm high (81/4 in x 1111/16 in) Bleed size 216 mm wide x 303 mm high (81/2 in x 11 15/16 in) 178 mm wide x 273 mm high (7 in x 103/4 in) 3 columns, column width 56 mm (21/5") 2 columns, column width 86.5 mm (33/8") Sheetfed offset, perfect bind, CTP. See mechanical requirements for printing material on page 7. 10 x per year see editorial calendar on pages 10/11 see editorial calendar on pages 10/11 1 week before ad close date 1 week beyond ad close date Ad Size 1/1 Page 2/3 Page 1/2 Page Junior 1/2 Page Std. Horiz. 1/2 Page Std. Vert. 1/3 Page Std. Horiz. 1/3 Page Std. Vert. 1/3 Page Square 1/4 Page Ad Sales Department: 6 Payment Terms: Bank Details: Net within 14 days of invoice date. VATId.Nr. DE 188 154 952 Volksbank Mainspitze GinsheimGustavsburg, Germany Bank Code 508 629 03 Account No. 55 65 64 IBAN DE 35508629030000556564 BIC GENODE51GIN 7 Ad Measurements 178 mm (7") x 273 mm (103/4") 117 mm (45/8") x 273 mm (103/4") 117 mm (4 5/8") x 172 mm (63/4") 178 mm (7") x 126 mm (5") 86.5 mm (33/8") x 273 mm (103/4") 178 mm (7") x 87 mm (32/5") 56 mm (23/16") x 273 mm (103/4") 117 mm (45/8") x 126 mm (5") 86.5 mm (33/8") x 126 mm (5") 1 insertion 3,400 2,795 2,380 2,165 2,165 1,635 1,635 1,635 1,295 3 insertions 3,060 2,515 2,145 1,950 1,950 1,475 1,475 1,475 1,165 6 insertions 2,890 2,375 2,025 1,840 1,840 1,390 1,390 1,390 1,100 10 insertions 2,720 2,235 1,905 1,740 1,740 1,310 1,310 1,310 1,040
8 Surcharges: 4colour Surcharge: Guaranteed Position: Bleed: 1/2 page . . . . . . . . . . . . . . . . . . . . . . . . <1/2 page . . . . . . . . . . . . . . . . . . . . . . . . Front Cover . . . . . . . . . . . . . . . . . . . . . . . . . . 10 % Page inside the magazine. . . . . . . . . . . . . . . . 5 % COMPAMED preview . . . . . . . . . . . . . . . . 1,750 No extra charge for bleed ads. 1,020 595 Showcase (1/6 page) Showcase rate for display advertisers in same issue Reprints 56 mm x 126 mm . . . . . . . . . . . . . . . . . . ................................ 395 195 9 10 Special Advertising Formats: Front Cover Flap 2 sided ad (front and back) Classified Advertising: 11 Frequency Discount: 12 Digital Advertising: 13 Boundin inserts: 14 Loose inserts: Footer Ads 1 page 1.5 page 2 pages Profile Ads Company Profile* 1 Page 1/2 page Ad specs 4 colour 1x rate Front: 105 mm x 241 mm Back: 105 mm x 297 mm . . . . . . . . 6,000 Add 3mm bleed Also see marketing programs on page 17. Frequency rates see advertisement rates under position 7, Ad Rates per Insertion and Formats. Only the b/w rate is rebatable. See online advertising information on page 12. Upon request. Total print run: up to 25g weight per piece. . . . . . . . . . . For each additional 25g or fraction thereof . . . . . . . . . . . . . . . . . . . . Upon request. Rate per 500 copies 1,000 Ad specs 4 colour 1x rate 178 mm x 40 mm . . . . . . . . . . . . . . . . . . 705 296.5 mm x 40 mm . . . . . . . . . . . . . . . . 1,060 388 mm x 40 mm . . . . . . . . . . . . . . . . . . 1,415 (Rebated rates for multiple insertions: call us!) Ad specs 178 mm (7") x 273 mm (103/4") . . . . . . 178 mm (7") x 126 mm (5") . . . . . . . . . . 4 colour 1x rate 2,000 1,250 3,300 1,650 15 Tipons: 16 Delivery address for positions 1315: Upon request. Delivery comment: For "DeviceMed", Ausgabe "..." * only available to advertisers in the July/August and December issues if a half page or larger advertisement has already been booked DeviceMed I Media Data 2010 4/5
Advertising formats and printing specifications Supplement to Advertisement Rate Card No. 6, effective January 1, 2010 (All rates contain 15% agency commission and to not include VAT) An overview of our standard ad formats. Measurements are in metric units (mm) and imperial units (inches). All rates are b/w rates. P 1/4 Page Box 86.5 x 126 (33/8" x 5") 1,295 1/4 Page Vert. 42 x 273 (15/8" x 103/4") 1,295 1/4 Page Horiz. 178 x 68 (7" x 211/16") 1,295 Formats with bleed 1/1 Page 2/3 Page Ad Measurements in mm (in) (width x depth) 210 (81/4") x 297 (1111/16") 133 (51/4") x 297 (1111/16") 133 (51/4") x 187.5 (73/8") 1/2 Page Junior 1/3 Page Square 117 x 126 (45/8" x 5") 1,635 1/3 Page Vert. 56 x 273 (23/16" x 103/4") 1,635 1/2 Page Horiz. 178 x 126 (7" x 5") 2,165 1/3 Page Horiz. 178 x 87 (7" x 37/16") 1,635 1/2 Page Horizontal 1/2 Page Vertical 1/3 Page Vertical 1/4 Page Vertical 1/3 Page Horizontal 1/4 Page Horizontal 1/4 Page Horizontal 210 (81/4") x 138 (57/16") 210 (81/4") x 99 (37/8") 102.5 (4") x 297 (1111/16") 72 (213/16") x 297 (1111/16") 210 (81/4") x 82 (31/4") 58 (21/4") x 297 (1111/16") 178 (7") x 68 (211/16") 1/2 Page Vert. 86.5 x 273 (33/8" x 103/4") 2,165 1/2 Page Junior 117 x 172 (45/8" x 63/4") 2,380 2/3 Page 117 x 273 (45/8" x 103/4") 2,795 1/1 Page 178 x 273 (7" x 103/4") 3,400 Extend ad area at least 3mm (1/8") outside trim, and keep crop marks outside live area. Keep live matter at least 3mm (1/8") from trim, head, foot, gutter (in ad and footer spreads) and 10mm from binding edge. For more information, call +49 (0)6122955911. DeviceMed I Media Data 2010 6
Digital Print Materials Information Deadline for Digital Advertisement Copy Please deliver on the day of ad close (dates see editorial calendar). Ads and proofs can be sent by postal mail to: DeviceMed Ad Traffic OttovonGuerickeRing 3A D65205 Wiesbaden P File Formats We recommend that you deliver printready highresolution PDFs, created according to PDF/X3 standard, with Adobe Acrobat 4.0 onwards, all fonts embedded and converted into paths (curves), all images at 300 dpi or better. We also accept EPS, TIFF and JPG files, minimum resolution 300 dpi; for line drawings a resolution of 600 dpi is recommended. Data Medium CDROM Colour Space DeviceMed is produced by sheetfed offset. The printing process allows for 4 colour printing only: cyan, magenta, yellow and black (CMYK). All advertisement copy and embedded images are to be saved in CMYK mode. It is highly recommended that text be rendered as 1colour black. Archiving Files All advertisement copy is stored and archived. Repeats are generally feasible. Warranty If advertisement material is received that is not compliant with our printing specifications, or is incomplete or faulty, we cannot guarantee the printing results. The publisher cannot be held responsible for printing errors or colour deviations if a colour proof was not supplied. Further Information Sylvia Zwick, Production / Ad Traffic Tel.: +49 (0)6122 955911 EMail: sz@sellersmedia.com Proofs For colour advertisements we require a match print, digital proof or highquality laser printout with colour chart on a paper grade similar to the publication's paper grade (100 g/m2 glossy image print paper). Advertisement Copy Delivery Please send us your advertisement by email (preferred method) to sz@sellersmedia.com (file size up to 15 MB). If your file or file package is larger, please contact us and we will provide details for FTP transfer. DeviceMed I Media Data 2010 7
Structure of the Magazine Regular Topics Invibio Ltd. 5 Years DeviceMedintroducing a new design and structure in 2010! As DeviceMed celebrates its fifth anniversary in 2010, it is introducing a new layout design and an improved editorial structure to give its readers a more comprehensive view of the marketplace and to enhance the impact for advertisers going after the medical technology industry. Materials Avail Medical Products Haydon Kerk Motion Sol. OEM Components Drive Technology: Motors, drive elements, sensors, controls, bearings, ... Electrical/Electronic Parts: ASICs, cables, plugs, switches, ... Design Elements: Screws, fittings, shock absorbers, seals, tubes, filters, pumps and valves, ... IV Accessories, OEM Implants Berthold Hermle AG Contract Manufacturing In addition to the regular editorial departments the new editorial structure will be divided into five main categories with new information that covers all aspects of the medical device manufacturing industry. Metal Cutting: Turning, milling, grinding, EDM, wire EDM, stamping, casting, forging, ... Plastics Processing: Injection moulding, extrusion, trimming, ... Other Manufacturing Services: Rapid protoyping, cleanroom manufacturing, surface finishing, assembly, sterilizing, packaging, ... Plastics: Thermoplastics, polyamide, PUR, PEEK, PVC, silicon, ABS, ... Metals: Steel, aluminium, titanium, ... Others: Composite materials, ceramic, glass, textiles, ... Adhesives: Acrylic, epoxy resin, adhesive tapes, light/UVhardening adhesives, ... Packaging: Blisters, films, foils, ... Semifinished Products: Sheet metals, tubes, profiles, rods, ... Manufacturing Equipment Metal Finishing: Machining, forming, cutting Plastic Processing: Injection moulding, hot runners, extrusion machines, tool & mould construction, ... Assembly: Assembly facilities, robotics, handling , ... Quality Control: Measuring systems, material test systems, microscopes, ... Marking & Printing: Tampon, inkjet, laser printing machines, barcode printers, labelling systems, accessories, ... Packaging Equipment: Blister packaging, filling machines, sealing machines, ... Other Equipment: Rapid prototyping, surface technology, connecting technology, sterilization, clean room, ... DeviceMed I Media Data 2010 IStock / estima Other Services Software: CAD/CAM, PLM, quality assurance, verification, ... Management: Certification/auditing, project management, finance, marketing, ... Research and Development: Product manufacturing, packaging design, ... 8
Annual Publications and Special Issues Electronic Components Buyer's Guide Annual Buyer's Guide Ad close date: July 9, 2010 Publication date: August 8, 2010 Ad close date: November 19, 2010 Publication date: December 17, 2010 Electronic components are critical to the medical device industrythat's why DeviceMed has launched a special Electronic Components Buyer's Guide focused on electronic components and their suppliers. This buyer's guide will be part of the July/August issue and will give our readers a more indepth view of what is available to them on the components market. The buyer's guide will feature DeviceMed's effective quick sourcing grids. Official COMPAMED Exhibition Preview Over 21,000 copies11,000 copies bound into the November issue of DeviceMed and 10,000 stand alone copies (German and English) distributed at the eventthis is the successful, official COMPAMED Show Preview published by SellersMedia in collaboration with event organizer Messe Düsseldorf in both German (3,000 copies) and English (7,000 copies). All COMPAMED and MEDICA exhibitors as well as all COMPAMED visitors receive a copy. Exhibitors at COMPAMED can buy the special COMPAMED Show Preview program for only 1,750 in addition to the standard advertising earned rate. Ad close date: October 1, 2010 Publication date: November 5, 2010 DeviceMed's Annual Buyer's Guide has become the market's premier resource directory for sourcing solutions within the medical device manufacture industry, for German speaking Europe. German purchasing managers and engineers prefer this German language directory. The layout is clean and our Quick Sourcing Grids make it easy to use. The buyer's guide has been serving the industry for 5 years and continues to grow in importance. The Annual Buyer's Guide is organized into 19 product groups, with introductory articles and Quick Sourcing Grids for each category. In 2009 the digital Buyer's Guide Monthly Update was introduced with great success and has helped the advertisers further extend their reach into the medical device industry. The 19 product categories that the buyer's guide presents: · · · · · · · · · · Manufacturing Services Consulting Services Printing, Bar Codes and Labelling Electrical/Electronic Components Filters Moulding, Extrusion & Production Tools IV Components Adhesives Motors & Motion Control Products Manufacturing Equipment · · · · · · · · · Manufacturing Parts & Components Pumps & Valves Clean Room Tubing Software Sterilization Testing & Quality Control Packaging Materials DeviceMed I Media Data 2010 9
Editorial CalendarT Issue Title Topic / Main Topics At the Focus Trade Shows / Marketing March 2010 Ad deadline 5 Feb. Pub date 5 Mar. Ad deadline 8 Jan. Pub date 5 Feb. Jan/Feb 2010 · Contract Manufacturing Sector overview, services coverage and supplier's grids · Outlook: Medical technology in 2010 · METAV Special: "Metal Meets Medical" metal finishing/processing · DeviceMed Forum · OEM Components: Electrical and electronic components · Materials: Adhesives · Services: Computer hardware and software · Production Facilities: Clean rooms, clean room products, clothing and rapid prototyping · OEM Components: Filters, tubing · Materials: Composite materials, ceramic, glass and textiles · · · · METAV, Düsseldorf, Feb. 2327 Embedded World, Nuremberg, March 24 MD&M West, Anaheim, CA, USA, Feb. 911 CeBIT, Hannover, March 26 · Production Equipment Sector overview, products & services, supplier grids · Research: Trends in the sector · MEDTEC Special: Preview of the products and services from selected exhibitors · MEDTEC Europe, Stuttgart, March 2325 · Industrie 2010, Paris, March 2226 April 2010 Ad deadline 12 Mar. Pub date 9 Apr. · Moulding, Extrusion and Tool/Mould Construction Sector overview, products & services, supplier grids · International Focus: Product and service suppliers from France · Special: Medical technology at the Hanover Fair · Contract Manufacturing: Metal and plastic parts · OEM Components: Drives and control technology · Manufacturing Equipment: Robotics & handling, identification, marking, coding and RFID, Quality control · OEM Components: Sensors, measuring technology, pumps, valves and filter · Manufacturing Equipment: Plastic processing and technology June 2010 Ad deadline 14 May Pub date 11 June Ad deadline 9 July Pub date 6 Aug. Ad deadline 9 Apr. Pub date 2 May May 2010 · Materials Sector overview, products & services, supplier grids · Hidden Champions: World leaders from Germany examples, overviews · Pumps and Valves Sector overview, products & services, suppliers grids · International Focus: Products and services from the USA · Laser Special: Lasers in medical technology · Hanover Fair, Hanover April 1923 (featured country: Italy) · MEDTEC France, Besançon, April 2122 · Euro ID, Cologne, May 46 · Control, Stuttgart, May 47 · SIAMS, Moutier, Switzerland, May 48 · MEDTEC UK, Birmingham, UK, April 2728 · Sensor+Test, Nuremberg, May 1820 · Implants 2010, Lyons, France, May 2728 · · · · Lasys 2010, Stuttgart, June 810 Automatica 2010, Munich, June 811 Optatec 2010, Frankfurt, June 1518 MD&M East, New York, June 810 Jul/Aug 2010 NEW: Electronics Components Annual Buyer's Guide Electronics for manufacturing medical devices · 5 years of DeviceMed Past, present and future: How is the industry changing? · Project Management: The fastest route from concept to implementation · Contract Manufacturing: Sterilization, packaging · Manufacturing Equipment: Injection moulding and extrusion · OEM Components: Pumps and valves · Services: Consulting services · Contract Manufacturing: Clean room manufacturing, packaging and rapid prototyping · OEM Components: IV components, optics technologies · Manufacturing Equipment: Robotics and handling Anniversary discount Contact our advertising advisors
Sept. 2010 Ad deadline 6 Aug. Pub date 3 Sept. Ad deadline 3 Sept. Pub date 1 Oct. Oct 2010 Nov. 2010 COMPAMED Issue Ad deadline 1 Oct. Pub date 5 Oct. · Motors and Drives Sector overview, products & services, supplier grids · Financing: Tips for mediumsized enterprises · Marketing: Good marketing strategies · Special: COMPAMED product preview SPECIAL ISSUE Official COMPAMED SHOW PREVIEW · Selected exhibitor profiles · List of exhibitors with hall layouts · MEDICA Overview · Tubing Sector overview, products & services, supplier grids · COMPAMED Special Report: A look ahead to products and services from select exhibitors · International Focus: Products and services from Belgium, Luxembourg and the Netherlands · KMesse Special: Plastic technology and processing machines, materials and services · Packaging Sector overview, products & services, supplier grids · Manufacturing: Sustainability in manufacturing · International focus: products and services from Switzerland · Motek Special: Assembling and automating assembly systems, pick & place, robotics, handling and connection technology · AMB Product Preview: Metal finishing and processing, micro and nanotechnology · OEM Components: Drive and control technology, automation · Other Services: Software; products and services for sustainable manufacturing processes · Contract Manufacturing: Parts cleaning, surface technology, coating · Materials: Innovative plastics materials · OEM Components: Electronic components · · · · · Motek, Stuttgart, Sept. 1316 AMB, Stuttgart, Sept. 28Oct. 2 OrthoTec Europe, Zurich, Sept. 2930 FachPack, Nuremberg, Sept. 2830 Micronora, Besançon, France, Sept. 28Oct. 2 · Parts2Clean, Stuttgart, Oct. 1214 · Materialica, Munich, Oct. 1920 · KMesse, Düsseldorf, Oct. 27Nov. 3 · Contract Manufacturing: Tool and mould construction · OEM Components: Tubing · Manufacturing Equipment: Injection moulding machines, hot runner technology · All Product Categories: Coverage of the full range of product and services for the medical device industry · · · · · COMPAMED, Düsseldorf, Nov. 1719 Swiss Tech, Basel, Switzerland, Nov. 1619 Electronica/Hybridica 2010, Munich, Nov. 912 SPS/IPC/Drives, Nuremberg, Nov. 2325 EuroMold, Frankfurt, Dec. 14 Nov. 2010 Show Preview Ad deadline 1 Oct. Pub date 5 Oct. · Special distribution at COMPAMED · Special distribution at MEDICA Dec. 2010 Ad deadline 19 Oct. Pub date 17 Dec. ANNUAL BUYER'S GUIDE 2011 · Industry Report: State of the industry · Supplier's Overview: Comprehensive supplier listings in 19 product categories · Award: Product of the year · All Product Categories: Coverage of 19 product and service categories for the manufacturing of medical devices Bonus distribution at major trade events throughout the year Editorial calendar subject to change without notice. DeviceMed I Media Data 2010 10/11
Online Advertising 1 Website Address: 2 Description: www.devicemed.de DeviceMed's digital platform, DeviceMed Online is an online tool for medical device manufacturers in Germanspeaking Europe. Industry relevant articles and a bilingual, searchable online Supplier Directory are its main assets alongside magazine archives, online digital versions of the print magazine as well as many other interactive features. 7 8 9 Traffic: (per month) Material Deadlines: External Ad Server: Visits Page Views 22.270 150.923 O Minimum one week before the publishing date. Send to sz@sellersmedia.com, see formats on page 13. OpenX Ad Server See digital rates on pages 1316. Net 14 days from invoice date. USt. Id.Nr. DE 188 154 952 Volksbank Mainspitze, GinsheimGustavasburg Bank Code 508 629 03, Account No. 55 65 64 Monthly average January September 2009 3 4 Target Group: Publisher: Publisher's Address: Telephone: Fax: Internet: EMail: Manufacturing and design professionals of the medical device industry. SellersMedia OttovonGuerickeRing 3A 65205 Wiesbaden +49 (6122) 95590 +49 (6122) 51090 www.devicemed.de sales@devicemed.de Joseph Heeg Tel. +49 (0)6122 955923 jheeg@sellersmedia.com 11 Rebates: 12 Payment Terms: 13 Bank Information: 5 6 Contact Person: Access Control: IBAN DE 35508629030000556564 BIC GENODE51GIN Banner specs: Accepted formats: animated gif and jpeg. Swf (Flash files): please contact us. Min. resolution: 72 dpi. As DeviceMed Online and DeviceMed eNews are bilingual, please send us German and English versions of your banner, together with URL links and a mouse over (ALT) text one week ahead of publication date per email to sz@sellersmedia.com.
10 Advertising formats and Rates: DeviceMed Online Format Leader Board Banner H1 or V1 Head of page Position 1st Position middle/right Banner H2 or V2 Format Online Company Profile Enhanced Listing Banner H3 or V3 2nd Position middle/right Position 3rd Position middle/right Placement Home page*/*** Specific page*/RunofSite** Home page*/*** Specific page/RunofSite** Home page*/*** Specific page/RunofSite** Home page*/*** Specific page/RunofSite** Platzierung Company Profiles Supplier Directory 768 x 90 pxl 468 120 468 120 468 120 x x x x x x Size (w x d) Size (w x d) 60 pxl 240 pxl 60 pxl 240 pxl 60 pxl 240 pxl * in rotation with up to 3 banners ** except already booked positions *** home page banners also appear in rotation on opened eNews articles Rates for 3 Months 3,500 1,500 Rates for 3 Months 1,500 1,100 1,300 900 1,100 825 900 525 DeviceMed eNews * Link to Online Company Profile: insertions are only availabe on the Buyer's Guide Monthly Update Format and Position Leader Board Banner H1 or V1 1st Position middle/right Banner H2 or V2 2nd Position middle/right Banner H3 or V3 3rd Position middle/right Supercharger Button* (all 12 issues) Size (w x d) 768 x 90 pxl 468 x 60 pxl 120 x 240 pxl 468 x 60 pxl 120 x 240 pxl 468 x 60 pxl 120 x 240 pxl 120 x 30 pxl 3x 1,000 750 650 550 6x 950 715 615 515 10 x 900 675 575 475 10 x 800 600 500 400 1,260 All rates contain 15% agency commission and do not include VAT. DeviceMed I Media Data 2010 12/13
DeviceMed Online DeviceMed has maintained a dedicated German and English language website since 2005, which is considered the digital extension of its popular print publication. Since its launch, DeviceMed Online has steadily matured to become the leading Germanlanguage website serving medical device manufactures in the largest medical market in Europe. Its features are: · a Supplier Directory (German/English): suppliers may add their company's capabilities to this directory, costfree · extensive eNews archives in both languages (German/English) · magazine archives (German/English) · trade show WebZones (German/English) New features will be added in 2010, to include: · key word Searches (German/English) · video archives DeviceMed Online is heavily used by key decisionmakers, responsible for development, design, procurement, production and quality assuranceand by executive management within the medical technology industry in Germanspeaking Europe. An Enhanced Listing adds your company logo to your Supplier Directory listing. Additionally, your listing will appear boldfaced and default to the top of search results for categories in which you are listed. Online Company Profile This premium listing provides you the opportunity to reach Germanspeaking manufacturing professionals with a more detailed overview of your company's capabilities (German and English versions). Your Online Company Profile features: · a company description, supporting graphics and/or video, and links to featured products pages with graphics and videos and multiple links to your company website · company logo button in rotation on the home page and Supplier Directory with hot link to your Online Company Profile · your Supplier Directory listing will appear boldfaced and will default to the premium top position of product/service search results for all applicable categories · banner ad appearing whenever your Online Company Profile is viewed (468 x 60 pixels). Enhanced Listing Online Company Profile, 12 months . . . . . . . . . . . . . . . . . . . . . . . . . . 3,500 Banner Advertisement Online banners are a terrific way to increase brand recognition throughout the year, or in the runup to an important industry event. Banner runofsite** . . . . . . . . . . . . . . . . . . . .starting at * in rotation with up to 3 banners ** except already booked positions Enhanced Listing, 12 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,500 DeviceMed I Banner on home page/specific page* . . . . .starting at 525 for 3 months 900 for 3 months Media Data 2010 14
DeviceMed eNews DeviceMed readers don't have to wait for the next print issue for critical news and information we keep the medical device industry informed with our weekly eNews in the language these professionals preferGerman. We provide weekly coverage on market trends, technological developments, company news, important events and much more. German Version Weekly eNews. English Version Monthly eBuyer's Guide Update DeviceMed Weekly eNews Leader Board Leader Board Our emailed Buyer's Guide Monthly Update keeps purchasing personnel informed as to who their potential suppliers are for components and semifinished machines and products. Supercharger Buttons with your company logo may be purchased on all 12 monthly releases. These buttons direct back to your Online Company Profile in German or English. Special issues for all major industry events in and around Germany will be released just before each event. Product Alerts featuring only product news will also be released around these critical times as well. Contact a sales executive to obtain details about these unique and limited advertising opportunities. eNews Banner Ads Banner H1 Banner V1 Banner H1 Banner V1 3x Leader Board............................. 1,000 .......... Banner H1 or V1........................ 750 .......... Banner H2 or V2........................ 650 .......... Banner H3 or V3........................ 550 .......... Each issue of the weekly newsletter will feature a leader board banner (728 x 90 pixel) at the top of the page. It will typically contain 3 horizontal banner position (each 468 x 60 pixels) and 3 vertical banner positions (each 120 x 240 pixels) as top, midpage and anchor placements. Extra positions may be created. All of these positions are available on a firstcome, firstserved basis. 6x 950 .......... 715 .......... 615 .......... 515 .......... 10 x 10 x 900 .......... 800 675 .......... 600 575 .......... 500 475 .......... 400 Supercharger Buttons Supercharger Button 120 x 30 pxl Vertical Banner V1 V3 120 x 240 pxl Horizontal Banner H1 H3 468 x 60 pxl Leader Board 768 x 90 pxl I A Supercharger Button is a costeffective way to enhance your online advertising by maximizing the impact of your Online Company Profile. This prominently positioned company logo button provides a direct link to your Online Company Profile from each of the emailed Buyer's Guide Monthly Updates. These buttons increases your opportunities to be seen, your overall visibility which strengthens your company's brand recognition. Supercharger Button* . . . . . . . . . . . . . . . . . . . . . . . . . . *Insertions are only available on the Buyer's Guide Monthly Update. 1,260 for 12 months 15 DeviceMed Media Data 2010
Digital Media Advertising Packages DeviceMed's print magazine advertisers highly value our services and our deep reach into the medical device manufacturing industry. We are also the only German publisher dedicated to providing added service and value via our online platform. DeviceMed Online has an easy to use German/English Supplier Directory and an eNews archive. We also email a weekly eNewsletter, special issues related to important industry events and we also send a Buyers Guide Monthly Update. There are many reasons for our print readership to visit us onlineand there are just as many reasons to enhance your printmarketing programs with a costeffective, digital advertise package. These packages are attractively priced and are designed to provide even, sustained coverage in this critical and growing market throughout the year. If you would like a walkthrough tour of one of our packages or any of our digital offers, please contact us anytime. Business Package 12 Month Single price 3,500 Online: Company Profile Programme with Banner ad . . . . . . . Online: Banner on company related editorial pages . . . . . . . . . . 595 6,000 Online: Leader Board on 1 specific page* . . . . . . . . . . . . . . . . . . eNews: Banner in 3 issues (H1or V1Position) . . . . . . . . . . . . . . 2,250 eNews: Buyer's Guide Monthly Update 1,125 Supercharger Button in 9 issues . . . . . . . . . . . . . . . . . . . . . . . . . . Total Normal Rate . . . . Special Package Rate . . . . 13,470 6,735 Value Package Premium Package 12 Month Single price Online: Company Profile Programme with Banner ad . . . . . . . 3,500 Online: Banner on company related editorial pages . . . . . . . . . . 595 Online: Leader Board on 2 specific pages* . . . . . . . . . . . . . . . . . 12,000 eNews: Banner in 3 issues (H1 or V1 position) . . . . . . . . . . . . . . 2,250 eNews: Buyer's Guide Monthly Update Supercharger Button in all 12 issues . . . . . . . . . . . . . . . . . . . . . . 1,260 Total Normal Rate . . . . Special Package Rate . . . . 19,605 9.805 12 Month Single price 3,500 Online: Company Profile Programme with Banner ad . . . . . . . Online: Banner Ad on company related editorial pages . . . . . . . 595 4,000 Online: Leader Board (Runofsite, in rotation**) . . . . . . . . . . . . . eNews: Buyer's Guide Monthly Update Supercharger Button in 6 issues . . . . . . . . . . . . . . . . . . . . . . . . . . 750 Total Normal Rate . . . . Special Package Rate . . . . 8,845 4,425 * in rotation with up to 3 banners ** except already booked positions All rates contain 15% agency commission and do not include VAT. If you have a marketing need that does not match any of our offers, please contact us so that we may develop a solution with you. Joseph Heeg jheeg@sellersmedia.com Digital Advertising Sales Tel.: +49 (0)6122 955923 DeviceMed I Media Data 2010 16
Special Marketing Programs In addition to DeviceMed's effective advertising formats, the magazine also offers its advertisers two distinctive tools, profiles and showcases, for putting their goods and services in front of the magazine's professional readers. Increase your brand recognition and advertising impact! Corporate profiles and showcases are a great way to stretch your advertising budget and to present your corporate image, and/or call attention to the goods and services you offer, in a special way. They are available at discounted rates to companies already advertising in the Electronic Components Buyer's Guide (July/August) and the Medical Device Industry Annual Buyer's Guide from DeviceMed. DeviceMed's Profiles are 4colour advertorials available in fullpage and 1/2page sizes to clients who purchase at least 1/2 pages of advertising in the same issue. A typical fullpage Profile includes 250300 words of text and supporting images. Advertisers supply materials and DeviceMed returns a finished layout for advertiser approval. Company Profiles Book your company profile in 2010! Showcases Half page Company Profile · DeviceMed's Electronic Component Buyer's Guide 2010 (July/August 2010) · DeviceMed's Annual Buyer's Guide 2011 (December 2010) DeviceMed's Showcases are 1/6page fullcolour advertorial classifieds that will ensure additional impact for your advertising programme. A typical showcase includes about 60 words and one image. Advertisers supply materials, and DeviceMed returns a finished layout for advertiser approval. Showcases are available in every issue for 395or only 195 for companies already running display advertising in the same issue. Full page Company Profile Profiles and Showcases Advertising Size Rates Company/Product Profile Full page (178 mm x 273 mm) . . . 2,000 Company/Product Profile Half page (178 mm x 126 mm) . . . 1,250 Showcase 1/6 page (56 mm x 126 mm) . . . . 395 Rate for companies running display ads in same issue . . . . . . . . . . . . . . . . . . . . . . . . . . 195 DeviceMed I Media Data 2010 17
General Terms & Conditions §1 Validity, exclusivity For the acceptance and publication of advertisements, the following terms & conditions apply exclusively. Upon initial formation of contract it is agreed between the publisher and the client that these terms & conditions will also underlie all subsequent transactions including those which are concluded verbally or by telephone. General terms & conditions of business of the client which contradict our terms & conditions, differ from them or contain supplementary regulations shall under no circumstances become a contractual component. This shall apply also in the event of our executing, without reservation, the advertisement order of the client in awareness of terms & conditions of the placer of the order which oppose, or differ from, our terms & conditions of business. amounting to 8 percentage points above the basic interest rate. For the rest, in the event of default of payment the publisher will be entitled to withhold further advertisements and service provisions until full settlement of the open claims. (5) Payments must be rendered free of charges and expenses to the publisher's bank accounts indicated on the invoice. (6) Payments will be offset even under a stipulation of the client to the contrary according to paragraph 366 section 2 German Civil Code exclusively. (7) All rates are understood plus sales tax at the statutory amount on the day of invoicing. §2 §3 Offer, formation of contract (1) Orders for advertisements can be submitted in person, by telephone, in writing, via email or via Internet. The publisher will not be held liable for transmission errors when orders or changes are submitted by telephone. (2) Our indications are subject to change. No contract will arise until we have sent our written order confirmation, which can also be transmitted via email. The client has no claim to exclusivity for his advertisement, certain advertising sectors or objects, unless this has been agreed explicitly in writing. (3) The publisher is entitled to reject advertisement orders, including individual claims within the context of overall completion, within its proper discretion. This shall apply in particular if the content of these advertisements is in breach of laws or public authority stipulations or if the German Advertising Standards Council objects in a complaints procedure that publication of these advertisements is unreasonable for the publisher because of content, origin or technical form, or that supplements as a result of format or presentation may prompt the impression in the reader of being a component of the newspaper or contain thirdparty advertisements. The publisher must state the rejection without delay once it has become aware of the contents concerned. (4) The publisher reserves the right to postpone publication dates or to alter contents and topics if this is required or pertinent. The publisher will not be held liable for acceptance of the advertisement in certain placements or in certain issues, unless the place of publication has been assured explicitly in writing. Rates, conditions of payment, rate reduction (1) The rate for publishing an advertisement is based upon our presently valid list of rates. In the event that the advertisement rates list is altered, the new terms & conditions will apply for ongoing contracts also. (2) The discounts described in the advertisement rates list are granted only for the client and only for the advertisements published within one year (advertising year). Repeat discounts will apply only within one advertising year. Unless agreed otherwise, the period will begin upon publication of the first advertisement. (3) In the event of a reduction of the ordered advertisement volume at the request of the client, the publisher will be entitled to abolish discounts already granted, therefore to invoice subsequently the nondiscounted rate. In the event of an expansion of the order there shall be no claim to a retroactive discount for the advertisements already ordered. Potential discounts on ongoing advertisements and for subsequent advertising years shall become valid only if they have been confirmed in writing by the publisher beforehand. (4) The invoiced amount shall fall due for payment net (without deduction) within 14 days of date of invoice. In the event of default in payment the publisher will be entitled to demand default interest §4 Performance of contract (1) Advertisement orders must be completed within one year of formation of contract, starting with the publication of the first advertisement. The publisher will not be held liable for delays and missed deadlines due to acts of god or to operational malfunctions not imputable to it, including at printers' or subcontractors'. In such cases the deadline for performance will be extended by the period until remedy of the malfunction. (2) The client is responsible for timely delivery of the advertisement text and impeccable copies (data). The advertising deadline stipulated by the publisher in the order confirmation shall be decisive. The publisher will demand immediate substitution for recognisably unsuitable or damaged copies. Copies will be sent back to the client only on special request. The mandatory retention period will end six months following completion of the order. (3) If the client appoints the publisher to produce copies for advertisements, he must reimburse the costs incurred for this separately. Costs for considerable changes to originally agreed performances and order copies, films or drawings must be borne by the client. (4) Proofs will be supplied only on explicit request. The client will bear the responsibility for the correctness of the returned proof. If the proof is not sent back to the publisher in compliance with the deadline, approval for printing shall be deemed granted. (5) The publisher will supply full specimen copies on request only for advertisements of three quarters of a page and longer. For the rest, the publisher will deliver only one advertisement confirmation, which also may be transmitted in electronic form. (6) Text advertisements which, due to their design, are not recognisable immediately as advertisements will be made clear as being publicity by means of a supplementary note. (7) The advertising deadlines and publication dates shown in the rates list are nonbinding for the publisher. The publisher is free to adjust advertising deadlines and publication dates at short notice according to production flow. (8) Advertisement orders can be cancelled only in writing, including by fax or email, until the day of ad close. If the advertisement has been submitted for printing already, the client will owe the full advertisement rate. In the event of cancellation the publisher will be entitled to demand the reimbursement of all costs accruing up until the cancellation and of the lost profit according to statutory provisions. In the stead of an itemised list the publisher, in the event of cancellation, will be able to assert lumpsum damage compensation of 50 % of the advertisement rate. In the event of the withholding of advertisements due to default of payment (numeral 3.4) the client will owe, however, the full remuneration and the publisher will be released from guarantee claims raised because of the withheld advertisements. (9) The client is responsible for the content and the legal permissibility of the advertisement contents. He releases the publisher from all thirdparty claims based on the published contents of the advertisement, in particular from claims due to the breach of copyright and intellectual property rights. The
§5. Guarantee for defects (1) Unless defined otherwise in the following, the liability of the publisher is based on the statutory provisions for business people prevailing in the Federal Republic of Germany at the time of formation of the contract. (2) The publisher guarantees typographically impeccable reproduction of advertisements in accordance with printing on production paper. The prerequisite is the sending of suitable copies (cf. details in the rates list). No guarantee is given for the acceptance of advertisements in certain numbers or issues or in certain placements. (3) In the case of digitally transmitted copies for colour advertisements, a colour proof must be supplied by the client at the same time. The publisher will endeavour to reproduce the print colours as well as possible. It does not guarantee against slight differences for technical reasons or due to material properties. Compensation claims on the part of the client due to potential colour differences are ruled out. (4) The release declaration confirmed by the client will be decisive for the order. Guarantee claims on the part of the client are restricted to subsequent performance and rate reduction according to the benchmark of section 6 of these terms & conditions of business (liability). Defects in the advertisement must be protested by the client three months at the latest following publication of the corresponding print and arrival of a specimen copy or specimen extract (limitation period). In the event of defective printing of an advertisement, despite timely supply of impeccable copies and timely complaint, the client will be able to demand the printing of an impeccable replacement advertisement (subsequent performance). The claim to subsequent performance is ruled out if this is associated with disproportionate costs for the publisher. (5) Strictly no claim to a rate reduction can be derived from a reduction in circulation compared with the announced prediction. Such a claim shall arise only if, in the overall average of the insertion year starting with the first advertisement, the average circulation for the past insertion year indicated in the rates list or by other means is fallen short of by at least 25%. In this event (considerable reduction in circulation) the advertisement rate for the period of the reduced circulation will be reduced proportionately in accordance with the rate of reduction, at the most, however, by 50%. (6) If potential defects in the copies are not recognisable immediately, but become evident only during the printing process, the client shall have no claims to damage compensation in the event of unsatisfactory printing. The same shall apply if the client fails to observe the recommendations of the publisher concerning production and transmission of digital copies. The publisher will endeavour to present publisher is not obliged to check whether an advertisement order is detrimental to the rights of third parties. If the publisher is obliged, through court injunction, to print a counterstatement based on the inserted advertisement for example, the client for this advertisement must bear the costs of printing according to the valid advertisement rates list and reimburse to the publisher the costs of the infringement proceedings, in particular court and lawyer fees. The publisher will instruct the client concerning such proceedings without delay. (10) Advertising agencies are obliged to keep to the publisher's rates list in their bids, contracts and settlements in respect of advertisers. The agency fee granted by the publisher is calculated from the client net, therefore after deduction of discount, bonuses and discount for defects. It will fall due for payment only after arrival of the advertising invoice rate at the publisher's. The agency fee will not be granted on private rates. It will be paid only to advertising agencies recognised by the publisher under the condition that the order is placed directly by the advertising agency, that the agency is responsible for acquiring the finished and printready copies, and that a registration of trade as an advertising agency is in place. The publisher is free to reject orders from advertising agencies if there are doubts as to the professional performance of agency activity or as to the creditworthiness of the advertising agency or of the procured advertising clients. The advertising agency will be liable for the advertising costs in addition to the advertising client as overall debtor. In the event of default of payment, the agency will be obliged, like a client, to pay the invoiced amount (under deduction of the fee). §6 §7 Liability (1) Damage compensation claims on the part of the client against the publisher are, regardless of the legal grounds in particular due to default, the breach of contractual obligations, the breach of thirdparty commercial intellectual property rights and tortious acts restricted to subsequent performance and rate reduction. This restriction does not apply for damage compensation claims due to tortious injury to life, limb or health based on a negligent breach of obligation on the part of the publisher or on a deliberate or grossly negligent breach of obligation on the part of its legal representatives and agents. The publisher will be liable only for predictable damage according to conventional contracts. As far as the publisher is liable in principle, the damage compensation claim will be limited in terms of amount to the net advertisement rate agreed for the respective individual order. Compensation for indirect damage, unpredictable subsequent damage, for lost profit, lost earnings, lost business opportunities, damage based on damaged reputation, reduction of goodwill or other comparable damage is excluded mutually for both parties to the contract. This liability limitation does not apply in the event of intent or if the event triggering the damage is caused grossly negligently by the publisher, its representatives or agents. All damage compensation claims against the publisher will lapse 12 months after the point in time at which the client became aware, or could have become aware, of the circumstances justifying the claim. This does not apply for claims arising from illegal and deliberate acts. (2) In the event of acts of god and labour dispute measures not attributable to the publisher, the publisher will be released from the obligation to perform the order; no damage compensation claims shall arise because of this. the advertisement as well as possible. (7) The client is responsible for ensuring that the transmitted files are free of computer viruses. Files and emails which are infected with computer viruses can be deleted by the publisher even prior to uploading to its systems, without the client's entitlement to raise claims arising from this. In addition, the publisher reserves the right to raise claims for compensation if the computer viruses cause further damage at the publisher's. (8) For material provided by the client (bound inserts, supplements, etc.) the publisher assumes no guarantee for the correctness and completeness of the quantities or qualities described as supplied. §8 Data protection Within the scope of its business relationships the publisher will save customer data with the aid of electronic data processing according to the statutory stipulations of the German Federal Data Protection Act. The publisher will observe all statutory data protection and confidentiality provisions in relation to confidentially shared data and information and also place its employees under a corresponding obligation. Changes to / deletions of client data will be performed immediately once the publisher has been informed. Final clauses (1) Changes and supplements to the stipulations contained within these terms & conditions will require the written form plus agreement in the contract between publisher and client in order to be effective. (2) The assignment of claims arising from the advertisement contract by the client is not permitted. (3) The law of the Federal Republic of Germany applies. Place of execution for all claims arising from the contract formed between the client and the publisher is Wiesbaden. Exclusive place of jurisdiction for all disputes is Wiesbaden. (4) Should, for legal reasons, individual points of these terms & conditions of business be or become ineffective, a clause must be inserted in substitution which matches the parties' economic objectives the most closely. The effectiveness of the remaining points will remain unaffected by this. DeviceMed I Media Data 2010 18/19
Contact Information Publisher / Managing Director Douglas Sellers Tel. +49 (0)6122 95590 jds@sellersmedia.com Editors Dipl.Ing. (FH) Peter Reinhardt Tel. +49 (0)6122 955933 p.reinhardt@sellersmedia.com Kathrin Schäfer Tel. +49 (0)6122 955947 ks@sellersmedia.com Advertising Sales Joseph Heeg Tel. +49 (0)6122 955923 jheeg@sellersmedia.com Daniela Listemann Tel. +49 (0)6122 955916 dl@sellersmedia.com Britta Solloway Tel. +44 (0)115 8545527 bs@sellersmedia.com Other B2B publications published by SellersMedia: Production / Ad Traffic / Subscriptions Sylvia Zwick Tel. +49 (0)6122 955911 sz@sellersmedia.com Advertising Sales: France Evelyne Gisselbrecht Tel. + 33 (0)4 73 61 95 57 eg@devicemed.fr Layout Jason Sellers Tel. +49 (0)6122 955914 jsellers@sellersmedia.com Digital Media Markus Müller Tel. +49 (0)6122 955950 mm@sellersmedia.com We look forward to hearing from you give us a call. DeviceMed France is a standalone, sister publication of DeviceMed, dedicated to medical device manufacturers in Frenchspeaking Europe. Published 6 times annually. . Nachhaltige Produktion is dedicated to covering all topics related to sustainable and resourcesaving manufacturing in all industries. It will premier in 2010. SellersMedia OttovonGuerickeRing 3A D65205 Wiesbaden Tel.: +49 (0)6122 95590 N Fax: +49 (0)6122 51090 info@devicemed.de N www.devicemed.de
